{"id":865159,"date":"2024-10-11T08:05:09","date_gmt":"2024-10-11T02:35:09","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=865159"},"modified":"2024-10-11T08:11:18","modified_gmt":"2024-10-11T02:41:18","slug":"myntras-fashion-sale-sees-36-per-cent-rise-in-visits","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/10\/11\/myntras-fashion-sale-sees-36-per-cent-rise-in-visits\/","title":{"rendered":"Myntra\u2019s fashion sale sees 36 per cent rise in visits"},"content":{"rendered":"<p>Myntra\u2019s latest edition of the Big Fashion Festival (BFF) registered 627 million customer visits, a 36% increase from the 460 million recorded in the previous year. The e-commerce platform claims to have onboarded over 1.5 million new customers, with 80% of them coming from non-metro, \u2014 tier-II and tier-III markets. Last year, the company had said that 42% of overall festive demand came from non-metro cities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Myntra\u2019s latest edition of the Big Fashion Festival (BFF) registered 627 million customer visits, a 36% increase from the 460 million recorded in the previous year. The e-commerce platform claims to have onboarded over 1.5 million new customers, with 80% of them coming from non-metro, \u2014 tier-II and tier-III markets. Last year, the company had said that 42% of overall festive demand came from non-metro cities.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-865159","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/865159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=865159"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/865159\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=865159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=865159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=865159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}