{"id":864243,"date":"2024-10-08T09:22:20","date_gmt":"2024-10-08T03:52:20","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=864243"},"modified":"2024-10-08T09:22:20","modified_gmt":"2024-10-08T03:52:20","slug":"boots-on-the-ground-relationship-driven-customers-cracking-the-culture-code-discover-indian-saas-scaling-strategies-as-experts-bust-myths-at-et-soonicorns-summit-2024","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/10\/08\/boots-on-the-ground-relationship-driven-customers-cracking-the-culture-code-discover-indian-saas-scaling-strategies-as-experts-bust-myths-at-et-soonicorns-summit-2024\/","title":{"rendered":"Boots on the ground, relationship-driven customers, cracking the culture code: Discover Indian SaaS scaling strategies as experts bust myths at ET Soonicorns Summit 2024"},"content":{"rendered":"<p>\u201cThe biggest challenge in terms of Indian companies going global, I think, is just awareness of the global consumer,\u201d Yamini Bhat, Co-founder &amp; CEO of Vymo noted. Bhat highlighted one of the most pressing issues for Indian software-as-a-service (SaaS) firms aiming to scale globally: understanding the international consumer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThe biggest challenge in terms of Indian companies going global, I think, is just awareness of the global consumer,\u201d Yamini Bhat, Co-founder &amp; CEO of Vymo noted. Bhat highlighted one of the most pressing issues for Indian software-as-a-service (SaaS) firms aiming to scale globally: understanding the international consumer.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-864243","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/864243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=864243"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/864243\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=864243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=864243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=864243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}