{"id":860496,"date":"2024-09-27T08:22:50","date_gmt":"2024-09-27T02:52:50","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=860496"},"modified":"2024-09-27T08:30:15","modified_gmt":"2024-09-27T03:00:15","slug":"super-money-unveils-ai-influencer-sumo-in-new-campaign-highlighting-upi-rewards-frustration","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/09\/27\/super-money-unveils-ai-influencer-sumo-in-new-campaign-highlighting-upi-rewards-frustration\/","title":{"rendered":"super.money unveils AI influencer SUMO in new campaign highlighting UPI rewards frustration"},"content":{"rendered":"<p>super.money, a fintech app backed by Flipkart, introduced its brand influencer \u2013 SUMO, as a part of its latest campaign. From what is understood, SUMO is an AI influencer who is a human in a goat\u2019s avatar. He embodies the everyday Indian who is tired of pointless marketing gimmicks. With his dry sense of humour and relatable persona, SUMO highlights the exaggerated promises that various UPI apps make, the company states. Reportedly, the campaign features a digital video film that takes us through SUMO\u2019s life and his annoyance with pointless rewards.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>super.money, a fintech app backed by Flipkart, introduced its brand influencer \u2013 SUMO, as a part of its latest campaign. From what is understood, SUMO is an AI influencer who is a human in a goat\u2019s avatar. He embodies the everyday Indian who is tired of pointless marketing gimmicks. With his dry sense of humour and relatable persona, SUMO highlights the exaggerated promises that various UPI apps make, the company states. Reportedly, the campaign features a digital video film that takes us through SUMO\u2019s life and his annoyance with pointless rewards.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-860496","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/860496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=860496"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/860496\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=860496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=860496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=860496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}