{"id":860102,"date":"2024-09-26T09:27:35","date_gmt":"2024-09-26T03:57:35","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=860102"},"modified":"2024-09-28T06:21:23","modified_gmt":"2024-09-28T00:51:23","slug":"smartphone-companies-dial-up-marketing-spends-in-festive-push","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/09\/26\/smartphone-companies-dial-up-marketing-spends-in-festive-push\/","title":{"rendered":"Smartphone companies dial up marketing spends in festive push"},"content":{"rendered":"<p>Smartphone brands have ramped up marketing and advertising spends by at least 15-20% in an aggressive push to capitalise on the upcoming festive season and salvage a disappointing year. Majority of the investments will go towards offering price discounts in an aggressive bid to clear stocks and tap the fast-growing mid-to-premium segment, said industry executives and analysts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smartphone brands have ramped up marketing and advertising spends by at least 15-20% in an aggressive push to capitalise on the upcoming festive season and salvage a disappointing year. Majority of the investments will go towards offering price discounts in an aggressive bid to clear stocks and tap the fast-growing mid-to-premium segment, said industry executives and analysts.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-860102","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/860102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=860102"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/860102\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=860102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=860102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=860102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}