{"id":859936,"date":"2024-09-26T08:36:37","date_gmt":"2024-09-26T03:06:37","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=859936"},"modified":"2024-09-26T08:39:59","modified_gmt":"2024-09-26T03:09:59","slug":"flipkart-launches-gen-z-focused-after-dark-iykyfk-campaign-with-fcb-kinnect","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/09\/26\/flipkart-launches-gen-z-focused-after-dark-iykyfk-campaign-with-fcb-kinnect\/","title":{"rendered":"Flipkart launches Gen Z-focused \u2018After Dark #IYKYFK\u2019 campaign with FCB Kinnect"},"content":{"rendered":"<p>Flipkart, in collaboration with FCB Kinnect, launched a campaign titled \u2018After Dark #IYKYFK\u2019  targeting Gen Z consumers who prefer shopping late at night. From what is understood, the campaign was designed to highlight Flipkart\u2019s diverse product range in the lead-up to its Big Billion Days Sale. Recognising that Gen Z engages in retail therapy during late hours, Flipkart and its agency introduced glow-in-the-dark billboards visible only at night.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Flipkart, in collaboration with FCB Kinnect, launched a campaign titled \u2018After Dark #IYKYFK\u2019 targeting Gen Z consumers who prefer shopping late at night. From what is understood, the campaign was designed to highlight Flipkart\u2019s diverse product range in the lead-up to its Big Billion Days Sale. Recognising that Gen Z engages in retail therapy during late hours, Flipkart and its agency introduced glow-in-the-dark billboards visible only at night.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-859936","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/859936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=859936"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/859936\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=859936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=859936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=859936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}