{"id":859913,"date":"2024-09-26T08:29:59","date_gmt":"2024-09-26T02:59:59","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=859913"},"modified":"2024-09-26T08:31:33","modified_gmt":"2024-09-26T03:01:33","slug":"shoppers-in-us-and-india-embracing-hybrid-approach-report-indicate-shifting-trends-across-e-commerce","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/09\/26\/shoppers-in-us-and-india-embracing-hybrid-approach-report-indicate-shifting-trends-across-e-commerce\/","title":{"rendered":"Shoppers in US and India embracing hybrid approach \u2013 Report indicate shifting trends across e-commerce"},"content":{"rendered":"<p>Consumers are using multiple channels to shop. According to a report by Locus and Coresight Research, 65.8 per cent of US consumers now want to go for multiple channels such as online and in-store to enhance their convenience and choices. A similar trend can be observed in India, especially amongst the younger generation. These shoppers are 18-44 years in age and use both online and offline platforms. Due to 75 per cent of online shoppers falling into that age group, brands can see a rise for a unified or integrated channel to enhance shopping experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumers are using multiple channels to shop. According to a report by Locus and Coresight Research, 65.8 per cent of US consumers now want to go for multiple channels such as online and in-store to enhance their convenience and choices. A similar trend can be observed in India, especially amongst the younger generation. These shoppers are 18-44 years in age and use both online and offline platforms. Due to 75 per cent of online shoppers falling into that age group, brands can see a rise for a unified or integrated channel to enhance shopping experience.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-859913","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/859913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=859913"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/859913\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=859913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=859913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=859913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}