{"id":858454,"date":"2024-09-23T08:07:59","date_gmt":"2024-09-23T02:37:59","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=858454"},"modified":"2024-09-23T08:18:55","modified_gmt":"2024-09-23T02:48:55","slug":"amazon-flipkart-leverage-tech-to-drive-festive-sales","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/09\/23\/amazon-flipkart-leverage-tech-to-drive-festive-sales\/","title":{"rendered":"Amazon, Flipkart leverage tech to drive festive sales"},"content":{"rendered":"<p>Major e-commerce platforms like Amazon and Flipkart intend to leverage technology on the user interface and backend logistics to make the most of this year\u2019s festive season. Artificial intelligence\/ machine learning (AI\/ML), video commerce and augmented reality applications are expected to be focus areas for tech deployment. <\/p>\n<p>\u201cFlipkart customers can expect enhanced on-app experiences including video commerce, immersive technologies like AR and 3D try-ons,\u201d Harsh Chaudhary, head of growth (vice president), Flipkart.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Major e-commerce platforms like Amazon and Flipkart intend to leverage technology on the user interface and backend logistics to make the most of this year\u2019s festive season. Artificial intelligence\/ machine learning (AI\/ML), video commerce and augmented reality applications are expected to be focus areas for tech deployment. \u201cFlipkart customers can expect enhanced on-app experiences including video commerce, immersive technologies like AR and 3D try-ons,\u201d Harsh Chaudhary, head of growth (vice president), Flipkart.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-858454","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/858454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=858454"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/858454\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=858454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=858454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=858454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}