{"id":856890,"date":"2024-09-18T10:57:34","date_gmt":"2024-09-18T05:27:34","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=856890"},"modified":"2024-09-18T10:57:34","modified_gmt":"2024-09-18T05:27:34","slug":"myntra-doubles-genz-customers-to-16-million-after-fwd-another-25-million-targeted","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/09\/18\/myntra-doubles-genz-customers-to-16-million-after-fwd-another-25-million-targeted\/","title":{"rendered":"Myntra doubles GenZ customers to 16 million after FWD, another 25 million targeted"},"content":{"rendered":"<p>Lifestyle e-commerce platform Myntra on Tuesday said it doubled its GenZ customer base to 16 million in 2024 from over 8 million in mid-2023.<\/p>\n<p>The growth was led by Myntra&#8217;s GenZ fashion vertical FWD &#8212; an app-in-app offering, it said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lifestyle e-commerce platform Myntra on Tuesday said it doubled its GenZ customer base to 16 million in 2024 from over 8 million in mid-2023. The growth was led by Myntra&#8217;s GenZ fashion vertical FWD &#8212; an app-in-app offering, it said.<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[83,4,22],"tags":[],"class_list":["post-856890","post","type-post","status-publish","format-standard","hentry","category-it-2-the-telegraph","category-newspapers","category-the-telegraph"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/856890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=856890"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/856890\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=856890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=856890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=856890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}