{"id":855584,"date":"2024-09-17T08:02:07","date_gmt":"2024-09-17T02:32:07","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=855584"},"modified":"2024-09-17T08:27:35","modified_gmt":"2024-09-17T02:57:35","slug":"even-facebook-couldnt-compete-with-google-says-ex-ad-chief-boland","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/09\/17\/even-facebook-couldnt-compete-with-google-says-ex-ad-chief-boland\/","title":{"rendered":"Even Facebook couldn&#8217;t compete with Google, says ex-ad chief Boland"},"content":{"rendered":"<p>Meta Platforms Inc. entered into a 2018 deal with Google after concluding internally that it couldn\u2019t successfully compete against the search giant, because of its monopoly over the technology undergirding online display advertising, a former Facebook advertising executive testified as part of a US Justice Department antitrust trial. <\/p>\n<p>Brian Boland, who headed Facebook\u2019s advertising technology between 2009 and 2019, told a Virginia federal court that the social network initially aimed to directly challenge Google in the market for display ads sold on websites.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta Platforms Inc. entered into a 2018 deal with Google after concluding internally that it couldn\u2019t successfully compete against the search giant, because of its monopoly over the technology undergirding online display advertising, a former Facebook advertising executive testified as part of a US Justice Department antitrust trial. Brian Boland, who headed Facebook\u2019s advertising technology between 2009 and 2019, told a Virginia federal court that the social network initially aimed to directly challenge Google in the market for display ads sold on websites.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,34,4],"tags":[],"class_list":["post-855584","post","type-post","status-publish","format-standard","hentry","category-business-standard-newspapers","category-it-2-business-standard-newspapers","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/855584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=855584"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/855584\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=855584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=855584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=855584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}