{"id":853251,"date":"2024-09-09T08:35:34","date_gmt":"2024-09-09T03:05:34","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=853251"},"modified":"2024-09-09T08:47:42","modified_gmt":"2024-09-09T03:17:42","slug":"app-first-gen-z-scripting-big-shifts-in-consumption-trends-bernstein","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/09\/09\/app-first-gen-z-scripting-big-shifts-in-consumption-trends-bernstein\/","title":{"rendered":"App-first Gen Z scripting big shifts in consumption trends: Bernstein"},"content":{"rendered":"<p>The digitally-native, app-first Gen Z cohort is assuming the centre stage in India&#8217;s consumer markets by scripting &#8220;big shifts&#8221; in consumption trends, including the rise of quick commerce delivery and direct-to-consumer brands, according to a report by Bernstein. <\/p>\n<p>Brands are seeking a deeper connection with this digitally-native, app-first generation that &#8216;swipes up&#8217; for practically everything from social media to ride-hailing and food delivery.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The digitally-native, app-first Gen Z cohort is assuming the centre stage in India&#8217;s consumer markets by scripting &#8220;big shifts&#8221; in consumption trends, including the rise of quick commerce delivery and direct-to-consumer brands, according to a report by Bernstein. Brands are seeking a deeper connection with this digitally-native, app-first generation that &#8216;swipes up&#8217; for practically everything from social media to ride-hailing and food delivery.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,34,4],"tags":[],"class_list":["post-853251","post","type-post","status-publish","format-standard","hentry","category-business-standard-newspapers","category-it-2-business-standard-newspapers","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/853251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=853251"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/853251\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=853251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=853251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=853251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}