{"id":852479,"date":"2024-09-06T09:12:09","date_gmt":"2024-09-06T03:42:09","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=852479"},"modified":"2024-09-06T09:17:05","modified_gmt":"2024-09-06T03:47:05","slug":"advertisers-abandon-elon-musks-x-amid-concerns-over-content-and-trust","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/09\/06\/advertisers-abandon-elon-musks-x-amid-concerns-over-content-and-trust\/","title":{"rendered":"Advertisers abandon Elon Musk&#8217;s X amid concerns over content and trust"},"content":{"rendered":"<p>More than a quarter of global advertisers are planning to reduce spending on Elon Musk\u2019s social media platform, X (formerly Twitter), due to growing concerns over content and trust in the information shared on the platform, according to new research by data firm Kantar. <\/p>\n<p>Since Musk&#8217;s $44 billion acquisition of the platform in October 2022, X has seen a steep decline in advertising revenue. Once heralded as a hub for \u201cfree speech,\u201d the platform has struggled with controversies and advertiser dissatisfaction. Musk\u2019s unpredictable behaviour and public statements, often shared with his nearly 200 million followers, have triggered a major pullback by advertisers wary of brand safety risks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than a quarter of global advertisers are planning to reduce spending on Elon Musk\u2019s social media platform, X (formerly Twitter), due to growing concerns over content and trust in the information shared on the platform, according to new research by data firm Kantar. Since Musk&#8217;s $44 billion acquisition of the platform in October 2022, X has seen a steep decline in advertising revenue. Once heralded as a hub for \u201cfree speech,\u201d the platform has struggled with controversies and advertiser dissatisfaction. Musk\u2019s unpredictable behaviour and public statements, often shared with his nearly 200 million followers, have triggered a major pullback [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,34,4],"tags":[],"class_list":["post-852479","post","type-post","status-publish","format-standard","hentry","category-business-standard-newspapers","category-it-2-business-standard-newspapers","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/852479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=852479"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/852479\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=852479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=852479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=852479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}