{"id":850735,"date":"2024-09-02T08:37:08","date_gmt":"2024-09-02T03:07:08","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=850735"},"modified":"2024-09-02T08:38:57","modified_gmt":"2024-09-02T03:08:57","slug":"we-have-taken-a-temporary-break-from-our-partnership-with-apple-hdfc-bank","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/09\/02\/we-have-taken-a-temporary-break-from-our-partnership-with-apple-hdfc-bank\/","title":{"rendered":"We have taken a temporary break from our partnership with Apple: HDFC Bank"},"content":{"rendered":"<p>After five years of collaboration with US technology giant Apple, HDFC Bank, country\u2019s largest private sector lender, has taken a \u201ctemporary break\u201d from the tie-up, following a review of the partnership from a cost-to-income perspective, a senior official of the bank said. <\/p>\n<p>\u201cWe worked with Apple for five years. We built a good brand relationship with Apple. We took a pause because we reviewed the entire nature of the partnership. We monitor cost to income and sometimes the cost-to-income measure does not work out for a particular partnership. We have taken a temporary break,\u201d said Parag Rao, group head \u2013 Payments, Consumer Finance, Marketing, Liability Product Group \u2013 HDFC Bank.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After five years of collaboration with US technology giant Apple, HDFC Bank, country\u2019s largest private sector lender, has taken a \u201ctemporary break\u201d from the tie-up, following a review of the partnership from a cost-to-income perspective, a senior official of the bank said. \u201cWe worked with Apple for five years. We built a good brand relationship with Apple. We took a pause because we reviewed the entire nature of the partnership. We monitor cost to income and sometimes the cost-to-income measure does not work out for a particular partnership. We have taken a temporary break,\u201d said Parag Rao, group head \u2013 [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,34,4],"tags":[],"class_list":["post-850735","post","type-post","status-publish","format-standard","hentry","category-business-standard-newspapers","category-it-2-business-standard-newspapers","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/850735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=850735"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/850735\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=850735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=850735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=850735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}