{"id":847561,"date":"2024-08-24T08:34:03","date_gmt":"2024-08-24T03:04:03","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=847561"},"modified":"2024-08-24T08:34:03","modified_gmt":"2024-08-24T03:04:03","slug":"low-income-groups-and-small-cities-drive-e-commerce-says-report","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/08\/24\/low-income-groups-and-small-cities-drive-e-commerce-says-report\/","title":{"rendered":"Low income groups and small cities drive e-commerce, says report"},"content":{"rendered":"<p>The lowest income segment forms a significant buyer base for e-commerce platforms, according to a recent report. <\/p>\n<p>E-commerce platforms are more popular among income groups below Rs 3 lakh per annum, with this segment using them more than other classes, according to a report titled &#8220;Assessing the Net Impact of E-commerce on Employment and Consumer Welfare in India&#8221; by the Pahle India Foundation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The lowest income segment forms a significant buyer base for e-commerce platforms, according to a recent report. E-commerce platforms are more popular among income groups below Rs 3 lakh per annum, with this segment using them more than other classes, according to a report titled &#8220;Assessing the Net Impact of E-commerce on Employment and Consumer Welfare in India&#8221; by the Pahle India Foundation.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,34,4],"tags":[],"class_list":["post-847561","post","type-post","status-publish","format-standard","hentry","category-business-standard-newspapers","category-it-2-business-standard-newspapers","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/847561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=847561"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/847561\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=847561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=847561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=847561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}