{"id":846861,"date":"2024-08-22T10:39:47","date_gmt":"2024-08-22T05:09:47","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=846861"},"modified":"2024-08-22T10:42:14","modified_gmt":"2024-08-22T05:12:14","slug":"india-has-547-million-ott-users-but-active-paid-subscriptions-remain-stagnant-at-100-million-report","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/08\/22\/india-has-547-million-ott-users-but-active-paid-subscriptions-remain-stagnant-at-100-million-report\/","title":{"rendered":"India has 547 million OTT users but active paid subscriptions remain stagnant at 100 million: Report"},"content":{"rendered":"<p>The audience universe for video streaming in India currently stands at 547.3 million people, but active paid subscriptions have stagnated at 99.6 million, according to a report by media consulting firm Ormax.<\/p>\n<p>The Ormax OTT Audience Report: 2024, based on a sample size of 12,000 people surveyed across urban and rural India in June and July, said OTT (over the top) penetration in India stood at 38.4%.<\/p>\n<p>The 13.8% growth in the universe vis-\u00e0-vis 2023 was entirely driven by the AVoD (advertising video-on-demand) audience, which grew by 21%, while the SVoD (subscription video-on-demand) segment declined 2%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The audience universe for video streaming in India currently stands at 547.3 million people, but active paid subscriptions have stagnated at 99.6 million, according to a report by media consulting firm Ormax. The Ormax OTT Audience Report: 2024, based on a sample size of 12,000 people surveyed across urban and rural India in June and July, said OTT (over the top) penetration in India stood at 38.4%. The 13.8% growth in the universe vis-\u00e0-vis 2023 was entirely driven by the AVoD (advertising video-on-demand) audience, which grew by 21%, while the SVoD (subscription video-on-demand) segment declined 2%.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,13,4],"tags":[],"class_list":["post-846861","post","type-post","status-publish","format-standard","hentry","category-broadcasting-live-mint","category-live-mint","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/846861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=846861"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/846861\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=846861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=846861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=846861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}