{"id":842927,"date":"2024-08-09T09:08:26","date_gmt":"2024-08-09T03:38:26","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=842927"},"modified":"2024-08-09T09:09:19","modified_gmt":"2024-08-09T03:39:19","slug":"e-commerce-adoption-surges-in-bharat-tier-4-users-lead-as-repeat-shoppers","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/08\/09\/e-commerce-adoption-surges-in-bharat-tier-4-users-lead-as-repeat-shoppers\/","title":{"rendered":"E-commerce adoption surges in Bharat; tier 4+ users lead as repeat shoppers"},"content":{"rendered":"<p>Leading e-commerce firm Meesho on Thursday said it has 150 million annual transacting customers as of now, and about 80 per cent of them are from tier 2, 3 and smaller towns, offering a glimpse into the increasing reach of online shopping. <\/p>\n<p>The users from tier 4+ cities emerged as the most frequent repeat shoppers in e-commerce. They shopped across categories such as women\u2019s fashion, footwear, and baby care.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leading e-commerce firm Meesho on Thursday said it has 150 million annual transacting customers as of now, and about 80 per cent of them are from tier 2, 3 and smaller towns, offering a glimpse into the increasing reach of online shopping. The users from tier 4+ cities emerged as the most frequent repeat shoppers in e-commerce. They shopped across categories such as women\u2019s fashion, footwear, and baby care.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,34,4],"tags":[],"class_list":["post-842927","post","type-post","status-publish","format-standard","hentry","category-business-standard-newspapers","category-it-2-business-standard-newspapers","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/842927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=842927"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/842927\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=842927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=842927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=842927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}