{"id":841357,"date":"2024-08-05T10:47:37","date_gmt":"2024-08-05T05:17:37","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=841357"},"modified":"2024-08-05T10:59:59","modified_gmt":"2024-08-05T05:29:59","slug":"zomato-collected-rs-83-crore-in-platform-fee-from-customers-till-march-3","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/08\/05\/zomato-collected-rs-83-crore-in-platform-fee-from-customers-till-march-3\/","title":{"rendered":"Zomato collected Rs 83 crore in platform fee from customers till March"},"content":{"rendered":"<p>Food delivery aggregator Zomato, which began charging platform fee on orders from last August, collected Rs 83 crore through the new levy till March, the company&#8217;s annual report has revealed.<\/p>\n<p>Platform fee has been cited as one of the three key factors driving Zomato&#8217;s Adjusted Revenue, which grew 27 per cent year-on-year to Rs 7,792 crore in FY24.<\/p>\n<p>&#8220;Adjusted Revenue as a percentage of GOV (gross order value), continued to increase primarily due to increase in restaurant commission take-rates, improvement in ad monetization and introduction of platform fee from Q2FY24 onwards,&#8221; the report stated.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Food delivery aggregator Zomato, which began charging platform fee on orders from last August, collected Rs 83 crore through the new levy till March, the company&#8217;s annual report has revealed. Platform fee has been cited as one of the three key factors driving Zomato&#8217;s Adjusted Revenue, which grew 27 per cent year-on-year to Rs 7,792 crore in FY24. &#8220;Adjusted Revenue as a percentage of GOV (gross order value), continued to increase primarily due to increase in restaurant commission take-rates, improvement in ad monetization and introduction of platform fee from Q2FY24 onwards,&#8221; the report stated.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[83,4,22],"tags":[],"class_list":["post-841357","post","type-post","status-publish","format-standard","hentry","category-it-2-the-telegraph","category-newspapers","category-the-telegraph"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/841357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=841357"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/841357\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=841357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=841357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=841357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}