{"id":840152,"date":"2024-08-02T10:10:28","date_gmt":"2024-08-02T04:40:28","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=840152"},"modified":"2024-08-02T10:22:05","modified_gmt":"2024-08-02T04:52:05","slug":"bbnow-starts-delivering-the-goods","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/08\/02\/bbnow-starts-delivering-the-goods\/","title":{"rendered":"BBNow starts delivering the goods"},"content":{"rendered":"<p>BigBasket was a late-comer in quick commerce as it entered the race as late as April, 2022. But the Tata-backed e-retailer\u2019s q-commerce vertical BBNow hasn\u2019t taken much time in coming up to speed with other q-commerce players, some of whom launched their services in the first six months of 2021.<\/p>\n<p>Sample this: Till sometime back, BBNow\u2019s contribution to the total revenue of BigBasket was just about 30%. That has already gone up to 50%. And, Vipul Parekh, co-founder and chief marketing officer, BigBasket, says he expects it to go up to 65% in a year\u2019s time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BigBasket was a late-comer in quick commerce as it entered the race as late as April, 2022. But the Tata-backed e-retailer\u2019s q-commerce vertical BBNow hasn\u2019t taken much time in coming up to speed with other q-commerce players, some of whom launched their services in the first six months of 2021. Sample this: Till sometime back, BBNow\u2019s contribution to the total revenue of BigBasket was just about 30%. That has already gone up to 50%. And, Vipul Parekh, co-founder and chief marketing officer, BigBasket, says he expects it to go up to 65% in a year\u2019s time.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-840152","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/840152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=840152"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/840152\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=840152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=840152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=840152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}