{"id":839844,"date":"2024-08-01T10:35:27","date_gmt":"2024-08-01T05:05:27","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=839844"},"modified":"2024-08-01T10:35:27","modified_gmt":"2024-08-01T05:05:27","slug":"from-local-looms-to-global-zoom-pashwraps-amazon-success","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/08\/01\/from-local-looms-to-global-zoom-pashwraps-amazon-success\/","title":{"rendered":"From Local Looms to Global Zoom: Pashwrap\u2019s Amazon Success"},"content":{"rendered":"<p>Srinagar, July 31: In a remarkable blend of tradition and technology, Srinagar-based startup Pashwrap is taking Kashmir\u2019s exquisite pashmina shawls and scarves to the global market through Amazon Global Selling. Founded by Aaqib Bhat, this three-year-old company is breathing new life into a 60-year-old family legacy of Kashmiri craftsmanship.<\/p>\n<p>Pashwrap\u2019s journey began in 2021 when Aaqib, inspired by his family\u2019s resilience during the pandemic, decided to expand their traditional business into the digital realm. Leveraging Amazon\u2019s e-commerce platform, the company has successfully introduced luxury products made from the world\u2019s finest cashmere wool to international customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Srinagar, July 31: In a remarkable blend of tradition and technology, Srinagar-based startup Pashwrap is taking Kashmir\u2019s exquisite pashmina shawls and scarves to the global market through Amazon Global Selling. Founded by Aaqib Bhat, this three-year-old company is breathing new life into a 60-year-old family legacy of Kashmiri craftsmanship. Pashwrap\u2019s journey began in 2021 when Aaqib, inspired by his family\u2019s resilience during the pandemic, decided to expand their traditional business into the digital realm. Leveraging Amazon\u2019s e-commerce platform, the company has successfully introduced luxury products made from the world\u2019s finest cashmere wool to international customers.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,47,4],"tags":[],"class_list":["post-839844","post","type-post","status-publish","format-standard","hentry","category-greater-kashmir","category-it-2-greater-kashmir","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/839844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=839844"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/839844\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=839844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=839844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=839844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}