{"id":838689,"date":"2024-07-30T09:42:49","date_gmt":"2024-07-30T04:12:49","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=838689"},"modified":"2024-07-30T09:44:29","modified_gmt":"2024-07-30T04:14:29","slug":"fake-returns-continue-to-haunt-online-brands","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/07\/30\/fake-returns-continue-to-haunt-online-brands\/","title":{"rendered":"Fake returns continue to haunt online brands"},"content":{"rendered":"<p>A few years ago, D2C (direct-to-consumer) wearables startup Boult encountered a strange challenge. It received a \u2018returns\u2019 notification from a customer for a product, a newly launched smartwatch, it had sold via an online marketplace. Like always, on receiving the packet, the team opened it to do a quick quality check. But, to its surprise, instead of the smartwatch, the packet had a single piece of potato.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few years ago, D2C (direct-to-consumer) wearables startup Boult encountered a strange challenge. It received a \u2018returns\u2019 notification from a customer for a product, a newly launched smartwatch, it had sold via an online marketplace. Like always, on receiving the packet, the team opened it to do a quick quality check. But, to its surprise, instead of the smartwatch, the packet had a single piece of potato.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-838689","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/838689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=838689"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/838689\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=838689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=838689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=838689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}