With businesses always unsure if the same customer will walk in a second time, cashbacks have become par for the course rather than just one more benefit that a brand might throw in in its marketing mix. CashKaro has taken full advantage of the trend to become the go-to service for brands and e-commerce platforms looking to ensure consumers return for a second try if not convert them into loyalists. In this interview, CashKaro co-founder Swati Bhargava spoke to Pallabi Dey Purkayastha about the changing buyer behaviour and growing competition in the coupons and cashback business. Edited excerpts.<\/p>\n","protected":false},"excerpt":{"rendered":"
With businesses always unsure if the same customer will walk in a second time, cashbacks have become par for the course rather than just one more benefit that a brand might throw in in its marketing mix. CashKaro has taken full advantage of the trend to become the go-to service for brands and e-commerce platforms looking to ensure consumers return for a second try if not convert them into loyalists. In this interview, CashKaro co-founder Swati Bhargava spoke to Pallabi Dey Purkayastha about the changing buyer behaviour and growing competition in the coupons and cashback business. Edited excerpts.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-837514","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/837514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=837514"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/837514\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=837514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=837514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=837514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}