{"id":837448,"date":"2024-07-26T09:34:21","date_gmt":"2024-07-26T04:04:21","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=837448"},"modified":"2024-07-26T09:34:21","modified_gmt":"2024-07-26T04:04:21","slug":"nokia-brand-fading-away-as-hmd-smartphones-take-baby-steps","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/07\/26\/nokia-brand-fading-away-as-hmd-smartphones-take-baby-steps\/","title":{"rendered":"Nokia brand fading away as HMD smartphones take baby steps"},"content":{"rendered":"<p>The once popular Nokia smartphones are dying a slow death with brand licensee HMD Global now focused on promoting its own brand alongside exploring partnerships and white-label manufacturing with established brand names like Mattel&#8217;s Barbie and Dutch beverages company, Heineken.<\/p>\n<p>HMD chief executive Jean-Francois Baril told ET that the company signed an agreement last August with Finland-based Nokia to ramp down the smartphone business with which it entered the global market in 2016. It however continues to leverage Nokia&#8217;s large patent pool and now has its own bank of intellectual property in smartphone technology.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The once popular Nokia smartphones are dying a slow death with brand licensee HMD Global now focused on promoting its own brand alongside exploring partnerships and white-label manufacturing with established brand names like Mattel&#8217;s Barbie and Dutch beverages company, Heineken. HMD chief executive Jean-Francois Baril told ET that the company signed an agreement last August with Finland-based Nokia to ramp down the smartphone business with which it entered the global market in 2016. It however continues to leverage Nokia&#8217;s large patent pool and now has its own bank of intellectual property in smartphone technology.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-837448","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/837448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=837448"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/837448\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=837448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=837448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=837448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}