{"id":836608,"date":"2024-07-24T09:49:59","date_gmt":"2024-07-24T04:19:59","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=836608"},"modified":"2024-07-24T09:55:28","modified_gmt":"2024-07-24T04:25:28","slug":"google-scraps-third-party-cookie-ban-to-focus-on-user-privacy-controls-in-chrome","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/07\/24\/google-scraps-third-party-cookie-ban-to-focus-on-user-privacy-controls-in-chrome\/","title":{"rendered":"Google scraps third-party cookie ban, to focus on user privacy controls in Chrome"},"content":{"rendered":"<p>Google which had initially planned to phase out support for third-party cookies altogether in favour of their Privacy Sandbox initiative now has adopted a different approach. The Privacy Sandbox initiative aims to enhance user privacy while maintaining a functional ad-supported internet ecosystem.<\/p>\n<p>According to its latest blog post announcement, Google will no longer go ahead with its plan to eliminate third-party cookies in Chrome by 2025.  For years, Google has been at the forefront of phasing out third-party cookies, which track user behaviour across different websites. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google which had initially planned to phase out support for third-party cookies altogether in favour of their Privacy Sandbox initiative now has adopted a different approach. The Privacy Sandbox initiative aims to enhance user privacy while maintaining a functional ad-supported internet ecosystem. According to its latest blog post announcement, Google will no longer go ahead with its plan to eliminate third-party cookies in Chrome by 2025. For years, Google has been at the forefront of phasing out third-party cookies, which track user behaviour across different websites.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-836608","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/836608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=836608"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/836608\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=836608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=836608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=836608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}