{"id":836591,"date":"2024-07-24T09:51:36","date_gmt":"2024-07-24T04:21:36","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=836591"},"modified":"2024-07-24T09:51:36","modified_gmt":"2024-07-24T04:21:36","slug":"whatsapp-cuts-business-messaging-prices-to-counter-sms-googles-rcs","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/07\/24\/whatsapp-cuts-business-messaging-prices-to-counter-sms-googles-rcs\/","title":{"rendered":"WhatsApp cuts business messaging prices to counter SMS, Google&#8217;s RCS"},"content":{"rendered":"<p>Mumbai: Meta\u2019s WhatsApp cut business messaging prices by 16-97% in several countries, including by 63% in India, in an aggressive attempt at countering growing competition from Google\u2019s Rich Communication Services (RCS) and Apple\u2019s upcoming foray into the segment.<\/p>\n<p>In India, at Rs 0.11 per conversation, WhatsApp\u2019s new pricing for utility messaging is even cheaper than traditional SMS services at Rs 0.12-Rs 0.15, and also RCS, which is priced at Rs 0.20-Rs 0.25.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai: Meta\u2019s WhatsApp cut business messaging prices by 16-97% in several countries, including by 63% in India, in an aggressive attempt at countering growing competition from Google\u2019s Rich Communication Services (RCS) and Apple\u2019s upcoming foray into the segment. In India, at Rs 0.11 per conversation, WhatsApp\u2019s new pricing for utility messaging is even cheaper than traditional SMS services at Rs 0.12-Rs 0.15, and also RCS, which is priced at Rs 0.20-Rs 0.25.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-836591","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/836591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=836591"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/836591\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=836591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=836591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=836591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}