{"id":835067,"date":"2024-07-20T10:22:32","date_gmt":"2024-07-20T04:52:32","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=835067"},"modified":"2024-07-20T10:22:32","modified_gmt":"2024-07-20T04:52:32","slug":"brands-run-lift-reach-for-olympic-stars","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/07\/20\/brands-run-lift-reach-for-olympic-stars\/","title":{"rendered":"Brands run, lift, reach for Olympic stars"},"content":{"rendered":"<p>New Delhi: Over two dozen Indian brands have signed sponsorship or partnership deals for the Paris Olympics, showing unprecedented interest in non-cricket sportspersons, with many keen to soft-block likely medallists. Radico Khaitan, Puma, Dream Sports, Amul, JSW Group and Adani Group are some major names associated with the Indian contingent bound for Paris.<\/p>\n<p>&#8220;This is the first time we are doing such an association&#8230; sports in India is no longer just about cricket,&#8221; said Abhishek Khaitan, MD of spirits brand Radico Khaitan. &#8220;We have signed up as official spirits partner for India House, to cater to global tourists.&#8221; India House, being set up by Reliance Foundation and the Indian Olympic Association in Paris, has been envisaged as a cultural centre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi: Over two dozen Indian brands have signed sponsorship or partnership deals for the Paris Olympics, showing unprecedented interest in non-cricket sportspersons, with many keen to soft-block likely medallists. Radico Khaitan, Puma, Dream Sports, Amul, JSW Group and Adani Group are some major names associated with the Indian contingent bound for Paris. &#8220;This is the first time we are doing such an association&#8230; sports in India is no longer just about cricket,&#8221; said Abhishek Khaitan, MD of spirits brand Radico Khaitan. &#8220;We have signed up as official spirits partner for India House, to cater to global tourists.&#8221; India House, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-835067","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/835067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=835067"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/835067\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=835067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=835067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=835067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}