{"id":834851,"date":"2024-07-19T11:31:14","date_gmt":"2024-07-19T06:01:14","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=834851"},"modified":"2024-07-19T11:31:14","modified_gmt":"2024-07-19T06:01:14","slug":"desi-flavour-to-foreign-formats-is-key-to-ott-success","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/07\/19\/desi-flavour-to-foreign-formats-is-key-to-ott-success\/","title":{"rendered":"Desi flavour to foreign formats is key to OTT success"},"content":{"rendered":"<p>The second season of \u2018Rana Naidu\u2019, the widely watched action crime drama on Netflix is currently under production, keeping Sunder Aaron, co-founder and managing partner at the production firm Locomotive Global Inc, on his toes. \u2018Rana Naidu\u2019 is an adaptation of American crime series \u2018Ray Donovan\u2019, adapted to suit Indian tastes. Mautik Tolia, managing director, Bodhitree Multimedia Limited, meanwhile, has just put out \u2018Gunaah\u2019 on Disney+Hotstar that\u2019s based on \u2018Ezel\u2019, a Turkish series. Banijay Asia\u2019s adaptation of British series \u2018The Night Manager\u2019 for Disney+Hotstar turned out to be the most watched Hotstar Specials\u2019 show on the platform last year.<\/p>\n<p>The content slate of Banijay Asia and EndemolShine India, the makers of \u2018MasterChef\u2019, \u2018Bigg Boss\u2019 and \u2018Night Manager\u2019, is almost 50:50 between foreign formats and Indian originals, said Mrinalini Jain, group chief development officer for the production house. The company has licenses to adapt the American series \u2018Monk,\u2019 \u2018House\u2019, and more recently, they have acquired the rights to the new UK series \u2018The Tourist\u2019.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The second season of \u2018Rana Naidu\u2019, the widely watched action crime drama on Netflix is currently under production, keeping Sunder Aaron, co-founder and managing partner at the production firm Locomotive Global Inc, on his toes. \u2018Rana Naidu\u2019 is an adaptation of American crime series \u2018Ray Donovan\u2019, adapted to suit Indian tastes. Mautik Tolia, managing director, Bodhitree Multimedia Limited, meanwhile, has just put out \u2018Gunaah\u2019 on Disney+Hotstar that\u2019s based on \u2018Ezel\u2019, a Turkish series. Banijay Asia\u2019s adaptation of British series \u2018The Night Manager\u2019 for Disney+Hotstar turned out to be the most watched Hotstar Specials\u2019 show on the platform last year. The [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50,15,4],"tags":[],"class_list":["post-834851","post","type-post","status-publish","format-standard","hentry","category-broadcasting-hindustantimes","category-hindustantimes","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/834851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=834851"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/834851\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=834851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=834851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=834851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}