{"id":833391,"date":"2024-07-16T10:18:15","date_gmt":"2024-07-16T04:48:15","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=833391"},"modified":"2024-07-16T10:37:50","modified_gmt":"2024-07-16T05:07:50","slug":"zepto-turns-three-but-mujhe-kya-milega-spoiler-alert-lots-of-free-stuff","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/07\/16\/zepto-turns-three-but-mujhe-kya-milega-spoiler-alert-lots-of-free-stuff\/","title":{"rendered":"Zepto turns three, but \u2018Mujhe Kya Milega?\u2019 spoiler alert\u2014lots of free stuff!"},"content":{"rendered":"<p>The ad campaign for Zepto\u2019s third anniversary, titled \u2018Mujhe Kya Milega\u2018 (What\u2019s in it for me), plays on a common phrase often asked by Indians, emphasising a relatable and humorous concept. The campaign is built around a brand film where a man frequently asks this question in various everyday situations. The twist occurs when he asks the same question to a Zepto delivery partner and is pleasantly surprised to learn that Zepto is giving away free return gifts to customers on its birthday. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The ad campaign for Zepto\u2019s third anniversary, titled \u2018Mujhe Kya Milega\u2018 (What\u2019s in it for me), plays on a common phrase often asked by Indians, emphasising a relatable and humorous concept. The campaign is built around a brand film where a man frequently asks this question in various everyday situations. The twist occurs when he asks the same question to a Zepto delivery partner and is pleasantly surprised to learn that Zepto is giving away free return gifts to customers on its birthday.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-833391","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/833391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=833391"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/833391\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=833391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=833391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=833391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}