{"id":833159,"date":"2024-07-16T09:49:49","date_gmt":"2024-07-16T04:19:49","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=833159"},"modified":"2024-07-16T09:49:49","modified_gmt":"2024-07-16T04:19:49","slug":"commercial-messaging-market-set-to-reach-3-2-bn-by-2028-gartner-report","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/07\/16\/commercial-messaging-market-set-to-reach-3-2-bn-by-2028-gartner-report\/","title":{"rendered":"Commercial messaging market set to reach $3.2 bn by 2028: Gartner report"},"content":{"rendered":"<p>Mumbai: India\u2019s commercial messaging market is expected to more than double to $3.2 billion by 2028 from $1.3 billion in 2023, with global advanced messaging channels such as Google\u2019s RCS (rich communication services) and Meta\u2019s WhatsApp Business intensifying their competition for a bigger share of this growing market.<\/p>\n<p>WhatsApp currently has a head start over Google\u2019s RCS with some enterprises saying they have deployed a majority of their messaging on that platform. However, both are set to reach a combined market of $1.6 billion and capture 50% of value share of India\u2019s commercial messaging market, according to research firm Gartner.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai: India\u2019s commercial messaging market is expected to more than double to $3.2 billion by 2028 from $1.3 billion in 2023, with global advanced messaging channels such as Google\u2019s RCS (rich communication services) and Meta\u2019s WhatsApp Business intensifying their competition for a bigger share of this growing market. WhatsApp currently has a head start over Google\u2019s RCS with some enterprises saying they have deployed a majority of their messaging on that platform. However, both are set to reach a combined market of $1.6 billion and capture 50% of value share of India\u2019s commercial messaging market, according to research firm Gartner.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-833159","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/833159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=833159"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/833159\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=833159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=833159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=833159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}