{"id":832969,"date":"2024-07-15T11:31:36","date_gmt":"2024-07-15T06:01:36","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=832969"},"modified":"2024-07-15T11:37:58","modified_gmt":"2024-07-15T06:07:58","slug":"new-ott-platforms-spring-up-in-cluttered-market-to-target-niche-themes","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/07\/15\/new-ott-platforms-spring-up-in-cluttered-market-to-target-niche-themes\/","title":{"rendered":"New OTT platforms spring up in cluttered market to target niche themes"},"content":{"rendered":"<p>Undeterred by an already-crowded OTT market dominated by big pan-India players like Netflix and Amazon Prime Video, new video-streaming platforms are being launched to serve content in specific regional languages, or produce shows on niche themes.<\/p>\n<p>Last month, Vibhu Agarwal, founder and CEO of Ullu, a video-streaming platform primarily known for adult content, launched a mythological OTT service called Hari Om, while Navrattan Group, a Mumbai-based company with businesses across engineering, technology and construction, has plans to bring out a new service targeting family audiences, particularly with movies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Undeterred by an already-crowded OTT market dominated by big pan-India players like Netflix and Amazon Prime Video, new video-streaming platforms are being launched to serve content in specific regional languages, or produce shows on niche themes. Last month, Vibhu Agarwal, founder and CEO of Ullu, a video-streaming platform primarily known for adult content, launched a mythological OTT service called Hari Om, while Navrattan Group, a Mumbai-based company with businesses across engineering, technology and construction, has plans to bring out a new service targeting family audiences, particularly with movies.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,13,4],"tags":[],"class_list":["post-832969","post","type-post","status-publish","format-standard","hentry","category-broadcasting-live-mint","category-live-mint","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/832969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=832969"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/832969\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=832969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=832969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=832969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}