{"id":832899,"date":"2024-07-15T10:59:44","date_gmt":"2024-07-15T05:29:44","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=832899"},"modified":"2024-07-15T11:08:52","modified_gmt":"2024-07-15T05:38:52","slug":"the-future-of-retail-big-data-and-ai-in-mobile-app-marketing","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/07\/15\/the-future-of-retail-big-data-and-ai-in-mobile-app-marketing\/","title":{"rendered":"The Future of Retail: Big Data and AI in Mobile App Marketing"},"content":{"rendered":"<p>The retail environment is experiencing a seismic change, undergoing a transformation swiftly. Who is responsible for this change? The omnipresent smartphone. Today\u2019s clients, fueled by these devices and a boundless ocean of possibilities, demand a customised and frictionless purchasing experience. In this fast-moving economy, mobile applications have emerged as the foundation of effective retail strategy. Statista predicts an exceptional boost in mobile app downloads, with a predicted 258.2 billion by 2024, up from 218 billion in 2020. Nevertheless, with a swarmed app market and increased competition, retailers have now started to shift to cutting-edge technology, such as big data and artificial intelligence (AI), to fully modify mobile app marketing and separate themselves from the competition.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The retail environment is experiencing a seismic change, undergoing a transformation swiftly. Who is responsible for this change? The omnipresent smartphone. Today\u2019s clients, fueled by these devices and a boundless ocean of possibilities, demand a customised and frictionless purchasing experience. In this fast-moving economy, mobile applications have emerged as the foundation of effective retail strategy. Statista predicts an exceptional boost in mobile app downloads, with a predicted 258.2 billion by 2024, up from 218 billion in 2020. Nevertheless, with a swarmed app market and increased competition, retailers have now started to shift to cutting-edge technology, such as big data and [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-832899","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/832899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=832899"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/832899\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=832899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=832899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=832899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}