{"id":832316,"date":"2024-07-12T10:01:51","date_gmt":"2024-07-12T04:31:51","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=832316"},"modified":"2024-07-12T10:39:37","modified_gmt":"2024-07-12T05:09:37","slug":"be-original","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/07\/12\/be-original\/","title":{"rendered":"Be original"},"content":{"rendered":"<p>Koo, the Indian social media app that rocketed to fame during the 2021 government dust-up with X (formerly Twitter), has shut shop, adding another name to the growing list of \u201cme-too\u201d brands that started their innings with a bang and went down without a whimper. <\/p>\n<p>Positioned as a potential Twitter slayer, Koo was ready to capitalise on the wave of economic nationalism, but fell victim to the classic trap of the imitator \u2014 failing to put together a unique offering to hook the fickle consumer. Experts say that Koo\u2019s demise serves as a cautionary tale for the legions of \u201cfast follow\u201d apps \u2014that mimicry is a recipe for fleeting relevance, not lasting success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Koo, the Indian social media app that rocketed to fame during the 2021 government dust-up with X (formerly Twitter), has shut shop, adding another name to the growing list of \u201cme-too\u201d brands that started their innings with a bang and went down without a whimper. Positioned as a potential Twitter slayer, Koo was ready to capitalise on the wave of economic nationalism, but fell victim to the classic trap of the imitator \u2014 failing to put together a unique offering to hook the fickle consumer. Experts say that Koo\u2019s demise serves as a cautionary tale for the legions of \u201cfast [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-832316","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/832316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=832316"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/832316\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=832316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=832316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=832316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}