{"id":831249,"date":"2024-07-10T10:19:22","date_gmt":"2024-07-10T04:49:22","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=831249"},"modified":"2024-07-10T10:19:22","modified_gmt":"2024-07-10T04:49:22","slug":"olympics-2024-viacom18-marks-same-ad-rates-for-mobile-tv","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/07\/10\/olympics-2024-viacom18-marks-same-ad-rates-for-mobile-tv\/","title":{"rendered":"Olympics 2024: Viacom18 marks same ad rates for mobile, TV"},"content":{"rendered":"<p>Viacom18, the official media rights partner for the Paris Olympics 2024 in India, has priced its mobile ad inventory at par with linear TV ad inventory for the multi-sporting event that will kick off on July 26.<\/p>\n<p>As per the rate card floated by the media company, it is seeking a spot rate of Rs 1,40,000 per 10 seconds for mobile, similar to the spot rate for both standard and high-definition TV channels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viacom18, the official media rights partner for the Paris Olympics 2024 in India, has priced its mobile ad inventory at par with linear TV ad inventory for the multi-sporting event that will kick off on July 26. As per the rate card floated by the media company, it is seeking a spot rate of Rs 1,40,000 per 10 seconds for mobile, similar to the spot rate for both standard and high-definition TV channels.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-831249","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/831249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=831249"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/831249\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=831249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=831249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=831249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}