{"id":830579,"date":"2024-07-08T10:21:52","date_gmt":"2024-07-08T04:51:52","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=830579"},"modified":"2024-07-08T10:21:52","modified_gmt":"2024-07-08T04:51:52","slug":"metas-threads-struggles-to-attract-content-creators-one-year-after-launch","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/07\/08\/metas-threads-struggles-to-attract-content-creators-one-year-after-launch\/","title":{"rendered":"Meta&#8217;s Threads struggles to attract content creators one year after launch"},"content":{"rendered":"<p>One year after its debut, Meta&#8217;s text-based social platform Threads is failing to gain traction among content creators, despite the company&#8217;s efforts to position it as a rival to Twitter.<br \/>\nIndustry insiders report that many influencers and creators view Threads as an afterthought, relegating it to a secondary status in their social media strategies. Keith Dorsey, CEO of Young Guns Entertainment, a talent management company working with hundreds of popular content creators, told The Washington Post, &#8220;It&#8217;s an auxiliary thing, I don&#8217;t think any of the creators I have even post on Threads.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One year after its debut, Meta&#8217;s text-based social platform Threads is failing to gain traction among content creators, despite the company&#8217;s efforts to position it as a rival to Twitter. Industry insiders report that many influencers and creators view Threads as an afterthought, relegating it to a secondary status in their social media strategies. Keith Dorsey, CEO of Young Guns Entertainment, a talent management company working with hundreds of popular content creators, told The Washington Post, &#8220;It&#8217;s an auxiliary thing, I don&#8217;t think any of the creators I have even post on Threads.<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,4,11],"tags":[],"class_list":["post-830579","post","type-post","status-publish","format-standard","hentry","category-it-2-the-times-of-india","category-newspapers","category-the-times-of-india"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/830579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=830579"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/830579\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=830579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=830579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=830579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}