{"id":830354,"date":"2024-07-08T09:22:09","date_gmt":"2024-07-08T03:52:09","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=830354"},"modified":"2024-07-08T09:22:13","modified_gmt":"2024-07-08T03:52:13","slug":"q-comm-may-take-longer-to-deliver-success-in-bharat","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/07\/08\/q-comm-may-take-longer-to-deliver-success-in-bharat\/","title":{"rendered":"Q-comm may take longer to deliver success in Bharat"},"content":{"rendered":"<p>After tasting success in urban centres, quick commerce startups are now looking at Tier 2 and 3 markets as the next growth frontier. Replicating their Tier-1 success in smaller towns and cities, however, could take as long as five to seven years. And while the opportunity is huge,  it will come with region-specific challenges, say analysts. \u201cWhile convenience as a value proposition should hold in Tier 2 and 3 cities as well, lower AOV (average order value) and concentration of demand due to lower population density and a slow change in consumer behaviour, could adversely impact unit economics,\u201d Pankaj Makkar, managing director, Bertelsmann India Investments, told FE.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After tasting success in urban centres, quick commerce startups are now looking at Tier 2 and 3 markets as the next growth frontier. Replicating their Tier-1 success in smaller towns and cities, however, could take as long as five to seven years. And while the opportunity is huge, it will come with region-specific challenges, say analysts. \u201cWhile convenience as a value proposition should hold in Tier 2 and 3 cities as well, lower AOV (average order value) and concentration of demand due to lower population density and a slow change in consumer behaviour, could adversely impact unit economics,\u201d Pankaj Makkar, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-830354","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/830354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=830354"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/830354\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=830354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=830354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=830354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}