{"id":824117,"date":"2024-06-20T09:37:38","date_gmt":"2024-06-20T04:07:38","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=824117"},"modified":"2024-06-20T09:38:32","modified_gmt":"2024-06-20T04:08:32","slug":"flipkart-amazon-ramping-up-their-beauty-business-eye-small-town-shoppers","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/06\/20\/flipkart-amazon-ramping-up-their-beauty-business-eye-small-town-shoppers\/","title":{"rendered":"Flipkart, Amazon ramping up their beauty business, eye small-town shoppers"},"content":{"rendered":"<p>Mumbai: E-commerce giants like Flipkart and Amazon are aggressively expanding their beauty and personal care (BPC) business. Their goal is to reach new customers in smaller cities and towns, and roll out new brands as the category witnesses explosive growth, driven by rising disposable incomes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai: E-commerce giants like Flipkart and Amazon are aggressively expanding their beauty and personal care (BPC) business. Their goal is to reach new customers in smaller cities and towns, and roll out new brands as the category witnesses explosive growth, driven by rising disposable incomes.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,13,4],"tags":[],"class_list":["post-824117","post","type-post","status-publish","format-standard","hentry","category-it-2-live-mint","category-live-mint","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/824117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=824117"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/824117\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=824117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=824117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=824117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}