{"id":823143,"date":"2024-06-18T10:01:54","date_gmt":"2024-06-18T04:31:54","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=823143"},"modified":"2024-06-18T10:17:21","modified_gmt":"2024-06-18T04:47:21","slug":"disney-hotstar-launches-pause-ad-feature-for-connected-tv-feed","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/06\/18\/disney-hotstar-launches-pause-ad-feature-for-connected-tv-feed\/","title":{"rendered":"Disney+ Hotstar launches pause ad feature for Connected TV feed"},"content":{"rendered":"<p>Disney+ Hotstar has launched an advertising feature for pausing ads exclusively for its Connected TV (CTV) feed, making it the first platform in the country to introduce this cutting-edge format. <\/p>\n<p>On average, users pause content 4-5 times a day, with over 90 per cent of these pauses lasting less than 10 seconds. Pause ads offer a seamless, non-intrusive ad experience by integrating advertisements into these natural user-initiated breaks, the platform stated.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Disney+ Hotstar has launched an advertising feature for pausing ads exclusively for its Connected TV (CTV) feed, making it the first platform in the country to introduce this cutting-edge format. On average, users pause content 4-5 times a day, with over 90 per cent of these pauses lasting less than 10 seconds. Pause ads offer a seamless, non-intrusive ad experience by integrating advertisements into these natural user-initiated breaks, the platform stated.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-823143","post","type-post","status-publish","format-standard","hentry","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/823143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=823143"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/823143\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=823143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=823143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=823143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}