{"id":821539,"date":"2024-06-12T10:30:23","date_gmt":"2024-06-12T05:00:23","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=821539"},"modified":"2024-06-12T11:13:57","modified_gmt":"2024-06-12T05:43:57","slug":"consumer-brands-need-to-specifically-make-ad-assets-for-short-form-videos-meta","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/06\/12\/consumer-brands-need-to-specifically-make-ad-assets-for-short-form-videos-meta\/","title":{"rendered":"Consumer brands need to specifically make ad assets for short-form videos: Meta"},"content":{"rendered":"<p>As platforms like Meta are set to command a lion\u2019s share in advertising revenue, a report by Nielsen released on Tuesday found that consumer brands advertising on Meta command a significantly higher return on investments in comparison to traditional media channels.<\/p>\n<p>According to Nielsen, between 2022-23 incremental revenue per rupee invested for traditional channels like television was 0.65 rupees, this ROI metric was nearly double at \u20b91.76 for Meta.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As platforms like Meta are set to command a lion\u2019s share in advertising revenue, a report by Nielsen released on Tuesday found that consumer brands advertising on Meta command a significantly higher return on investments in comparison to traditional media channels. According to Nielsen, between 2022-23 incremental revenue per rupee invested for traditional channels like television was 0.65 rupees, this ROI metric was nearly double at \u20b91.76 for Meta.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-821539","post","type-post","status-publish","format-standard","hentry","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/821539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=821539"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/821539\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=821539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=821539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=821539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}