Despite a few hiccups this year, the Indian internet industry is expected to grow and could reach a valuation of $5 trillion by 2030, a report showed on Monday.<\/p>\n
Home to 780 million internet users, India is home to the second largest internet user base in the world.<\/p>\n
“As digital will continue to play a significant role, India’s internet GMV (not valuation) will grow to about $1 trillion by 2030, equivalent to $5 trillion in public and private market cap,a according to data by market intelligence firm Redseer Strategy Consultants.<\/p>\n
An average Indian spends around 7.3 hours per day on their smartphone, one of the highest in the world.<\/p>\n
“The time spent is across online messaging, social media, YouTube streaming, OTT content and short-form video. Interestingly, but not surprisingly, most online users come from tier 2 cities and beyond,” the report mentioned.<\/p>\n
There is a new trend in content consumption where the time spent on user-generated content is 2X of platform-generated content.<\/p>\n
The drastic increase in digital consumption and increased digital penetration in Tier 2 and beyond cities are the primary growth drivers responsible for the spike in India’s digital advertising ecosystem.<\/p>\n
With an increasingly high flow of consumers from tier 2 and beyond cities adopting short video commerce, India is likely to witness a massive surge in digital ad investments instead of driving sales, the report said.<\/p>\n","protected":false},"excerpt":{"rendered":"
Despite a few hiccups this year, the Indian internet industry is expected to grow and could reach a valuation of $5 trillion by 2030, a report showed on Monday. Home to 780 million internet users, India is home to the second largest internet user base in the world. “As digital will continue to play a significant role, India’s internet GMV (not valuation) will grow to about $1 trillion by 2030, equivalent to $5 trillion in public and private market cap,a according to data by market intelligence firm Redseer Strategy Consultants. An average Indian spends around 7.3 hours per day on […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-799820","post","type-post","status-publish","format-standard","hentry","category-telecom"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/799820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=799820"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/799820\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=799820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=799820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=799820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}