{"id":799587,"date":"2022-10-14T10:19:05","date_gmt":"2022-10-14T10:19:05","guid":{"rendered":"https:\/\/telecomlive.in\/web\/2022\/10\/14\/meta-hits-back-in-fight-with-ftc-over-vr-company-acquisition\/"},"modified":"2022-10-14T10:19:05","modified_gmt":"2022-10-14T10:19:05","slug":"meta-hits-back-in-fight-with-ftc-over-vr-company-acquisition","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2022\/10\/14\/meta-hits-back-in-fight-with-ftc-over-vr-company-acquisition\/","title":{"rendered":"Meta hits back in fight with FTC over VR company acquisition"},"content":{"rendered":"<p>Federal regulators and Facebook parent Meta are battling over Meta&#8217;s proposed acquisition of virtual-reality company Within Unlimited and its fitness app Supernatural.<\/p>\n<p>In a landmark legal challenge to a Big Tech merger, the Federal Trade Commission is suing to block the deal, asserting it would hurt competition and violate antitrust laws.<\/p>\n<p>Meta struck back Thursday, asking a federal court in San Jose, California, to dismiss the FTC&#8217;s July request for an injunction against the acquisition.<\/p>\n<p>The tech giant said in its court filing that the government failed to establish that the virtual-reality market is concentrated with high barriers to entry. The claims in the agency&#8217;s lawsuit &#8220;are nothing more than the FTC&#8217;s speculation about what Meta might have done,&#8221; the company says. It asserts that the FTC failed to meet two key legal standards set in previous cases.<\/p>\n<p>In a statement Thursday, the FTC noted that it revised its complaint last week in a way that narrowed the focus of its allegations. In its new form, the statement said, &#8220;We are confident that the District Court complaint will not be dismissed and this case will be heard.&#8221;<\/p>\n<p>Meta, in its own statement, said &#8220;The FTC&#8217;s attempt to fix its ill-conceived complaint still ignores the facts and the law, and relies on pure speculation of a hypothetical future state.&#8221;<\/p>\n<p>It added that it believes the complaint should be dismissed because there is &#8220;vibrant competition in the fitness space and across (virtual reality), and our acquisition of Within will be good for people, developers and the VR space.&#8221;<\/p>\n<p>The FTC&#8217;s vote last summer to seek to block the Within acquisition was 3-2, with Chair Lina Khan and the other two Democratic commissioners approving it and the two Republicans opposed.<\/p>\n<p>The FTC&#8217;s original suit named CEO Mark Zuckerberg as a defendant as well as Meta, but he was dropped in August.<\/p>\n<p>Under Zuckerberg&#8217;s leadership, Meta began a campaign to conquer virtual reality in 2014 with its acquisition of headset maker Oculus VR. Since then, Meta&#8217;s VR headsets have become the cornerstone of its growth in the virtual reality space, the FTC noted in its suit. Fueled by the popularity of its top-selling Quest headsets, Meta&#8217;s Quest Store has become a leading U.S. app platform with more than 400 apps available to download, according to the agency.<\/p>\n<p>Meta bought seven of the most successful virtual-reality development studios, and now has one of the largest virtual-reality content catalogs in the world, the FTC says. Its acquisition of the Beat Games studio gave Meta control of the popular app Beat Saber.<\/p>\n<p>In its suit against the Within acquisition, the FTC cited a 2015 email from Zuckerberg to key Facebook executives saying that his vision for &#8220;the next wave of computing&#8221; was control of apps as well as the platform on which those apps are distributed. The email says a key part of this strategy is for the company to be &#8220;completely ubiquitous in killer apps,&#8221; which are apps that prove the value of the technology.<\/p>\n<p>Zuckerberg announced ambitious plans a year ago to build the &#8220;metaverse&#8221; &#8211; a virtual-reality construct intended to supplant the internet, merge virtual life with real life and create endless new playgrounds for everyone.<\/p>\n<p>On Tuesday, the company based in Menlo Park, California, unveiled a $1,500 virtual reality headset in the hope that people will soon be using it to work and play in the metaverse.<\/p>\n<p>The action marked a new FTC salvo against Meta &#8211; the owner of Instagram, Messenger and WhatsApp in addition to Facebook &#8211; in the agency&#8217;s drive against what it views as anticompetitive conduct in the tech industry.<\/p>\n<p>The FTC filed an antitrust lawsuit against Facebook in late 2020. With that action, the agency is seeking remedies that could include a forced spinoff of Instagram and WhatsApp, or a restructuring of the company.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Federal regulators and Facebook parent Meta are battling over Meta&#8217;s proposed acquisition of virtual-reality company Within Unlimited and its fitness app Supernatural. In a landmark legal challenge to a Big Tech merger, the Federal Trade Commission is suing to block the deal, asserting it would hurt competition and violate antitrust laws. Meta struck back Thursday, asking a federal court in San Jose, California, to dismiss the FTC&#8217;s July request for an injunction against the acquisition. The tech giant said in its court filing that the government failed to establish that the virtual-reality market is concentrated with high barriers to entry. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-799587","post","type-post","status-publish","format-standard","hentry","category-it-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/799587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=799587"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/799587\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=799587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=799587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=799587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}