Airtel Payments Bank Tuesday appointed Shilpi Kapoor as its Chief Marketing Officer (CMO) to oversee the marketing and corporate communications function for the bank.<\/p>\n
Kapoor will be the bank\u2019s Executive Committee member and will be working closely with Airtel Payments Bank MD and CEO, Anubrata Biswas, according to an official statement.<\/p>\n
Kapoor would be responsible for planning, developing, implementing, and monitoring the overall business marketing strategy. She would also overlook market research, pricing, product marketing, marketing communications, advertising and public relations, the statement added.<\/p>\n
\u201cShilpi\u2019s vast experience across different industries combined with her deep understanding of consumer, digital and business-to-business marketing will play a vital role in further strengthening the bank\u2019s differentiated position,\u201d said Anubrata Biswas, MD and CEO, Airtel Payments Bank.<\/p>\n
“Airtel Payments Bank has been registering strong growth over the last few years. With its unique business model, the bank is able to serve a diverse set of customers with simple, safe and rewarding digital financial solutions. I look forward to working with the team to develop the bank’s robust growth story,\u201d said Shilpi Kapoor, Chief Marketing Officer, Airtel Payments Bank.<\/p>\n
Kapoor comes with over 19 years of experience in Brand Management, Sales and Marketing, BFSI, telecom, auto and FMCG brands.<\/p>\n
Prior to joining Airtel Payments Bank, she was with American Express as Director of Marketing, where she led the brand strategy and communications.<\/p>\n
She has also worked with Bharti Airtel in various capacities, such as Assistant Manager (Marketing Communications), Manager \u2013 Channels and Alliances, Manager \u2013 Marketing Acquisitions (B2C), and as Head \u2013 Marketing & Communications of the Sunil Mittal-led telco.<\/p>\n","protected":false},"excerpt":{"rendered":"
Airtel Payments Bank Tuesday appointed Shilpi Kapoor as its Chief Marketing Officer (CMO) to oversee the marketing and corporate communications function for the bank. Kapoor will be the bank\u2019s Executive Committee member and will be working closely with Airtel Payments Bank MD and CEO, Anubrata Biswas, according to an official statement. Kapoor would be responsible for planning, developing, implementing, and monitoring the overall business marketing strategy. She would also overlook market research, pricing, product marketing, marketing communications, advertising and public relations, the statement added. \u201cShilpi\u2019s vast experience across different industries combined with her deep understanding of consumer, digital and business-to-business […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-799309","post","type-post","status-publish","format-standard","hentry","category-telecom"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/799309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=799309"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/799309\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=799309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=799309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=799309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}