Tata Consultancy Services (TCS) on Tuesday said \u2018Building on Belief\u2019 will be its new brand statement to express its relationship with customers and its target of transformation-led growth in a decade. \u2018Experience Certainty\u2019 was the company\u2019s brand statement before.<\/p>\n
TCS said the new brand statement reflects the company\u2019s belief that it, along with its customers, can harness collective knowledge to innovate. \u201cEvery innovation and every transformational journey begins with the belief that it will make the world better,\u201d said Rajesh Gopinathan, managing director & chief executive officer of the company.<\/p>\n
\u201cWe are partnering with our customers in realizing that belief as well as their purpose. It is who we are as an organization and reflects our bold ambition as we embark on our next decade of growth,\u201d he said.<\/p>\n
TCA said ‘Building on Belief\u2019 represents its core strengths like long-term approach that benefits clients, innovation, sustainable and strategic view; and the ability to harness collective knowledge.<\/p>\n
\u201cFor decades, we have worked with our customers with a shared purpose-leveraging the power of innovation, knowledge and technology to transform businesses,\u201d said Rajashree R, Chief Marketing Officer at TCS. \u201cOur new brand articulation and purpose statement pave the way to engage with our customers as their growth and transformation partners and bring together our contextual knowledge and expertise to help them master their journey. We are excited to take this new articulation of our brand to our clients, associates and all other stakeholders.\u201d<\/p>\n
TCS has been ranked by Brand Finance among the top 3 IT services brands in the world, and as the fastest growing brand in the industry by brand value over the last decade (2010-2020). In January, a report by Brand Finance estimated that TCS\u2019 brand value grew by $1.4Bn in 2020, on an annual basis; the highest growth in IT services. Further, TCS is recognized as a Superbrand in the US, as well as in the UK, for its brand reputation.<\/p>\n","protected":false},"excerpt":{"rendered":"
Tata Consultancy Services (TCS) on Tuesday said \u2018Building on Belief\u2019 will be its new brand statement to express its relationship with customers and its target of transformation-led growth in a decade. \u2018Experience Certainty\u2019 was the company\u2019s brand statement before. TCS said the new brand statement reflects the company\u2019s belief that it, along with its customers, can harness collective knowledge to innovate. \u201cEvery innovation and every transformational journey begins with the belief that it will make the world better,\u201d said Rajesh Gopinathan, managing director & chief executive officer of the company. \u201cWe are partnering with our customers in realizing that belief […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-798236","post","type-post","status-publish","format-standard","hentry","category-it-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/798236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=798236"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/798236\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=798236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=798236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=798236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}