Imagine a world without Google, the search engine so pervasive it\u2019s the starting point for more than five billion queries a day. That\u2019s the reality facing Australia, where the tech giant is threatening to unplug its homepage in a standoff with the government.<\/p>\n
Google opposes a planned law that would force the company and Facebook Inc. to pay Australian publishers for news content. The Internet juggernaut\u2019s ultimatum to local lawmakers–change the legislation, or else–has left a digital vacuum hanging over a nation that essentially knows just one way to navigate the web. Google runs 95% of Internet searches in Australia.<\/p>\n
Potential fallout from the spat goes far beyond Australia for Alphabet Inc.-owned Google, whose dominance of global advertising has made it a target for watchdogs worldwide. If the company backs down in Australia, the pay-for-news law risks becoming a template for jurisdictions including Canada and the European Union that are following the quarrel and keen to shorten Google\u2019s lead.<\/p>\n
But disabling what is arguably the world\u2019s most famous website would hand all of Australia to rivals, including Microsoft Corp.\u2019s Bing and DuckDuckGo, which have failed to dislodge Google as the gateway to the web. These search-engine competitors would suddenly have a playground for development and a foothold to advance on the global stage.<\/p>\n
Software-engineering student Patrick Smith exemplifies Australia\u2019s Google dependency. The 24-year-old from Canberra said he sometimes racks up 400 Google searches a day to help with his studies, catch up on news and look up recipes. Smith said his browser from the previous day shows 150 searches — in the space of just five hours.<\/p>\n
\u201cThe prospect of Google search disappearing is frightening at best,\u201d Smith said. \u201cIt\u2019s quite reflexive of me to Google something, anything, that I\u2019m even mildly not sure of.\u201d<\/p>\n
Searching for \u2018best beach Sydney\u2019 shows the variance in performance among Google\u2019s competitors. DuckDuckGo\u2019s first result was an ad for a hotel more than 1,000 kilometers away in Queensland, with Sydney beach reviews listed below a second ad link. Search Encrypt, which touts its data-protection capability, said: \u2018It looks like there aren\u2019t any great matches.\u2019 Bing\u2019s initial suggestion was Bondi Beach Post Office. Only Google returned a real beach, Bondi, first up.<\/p>\n
World-first legislation<\/p>\n
The world-first legislation will be considered by Australia\u2019s parliament from the week starting Feb. 15 after a key senate committee recommended Friday that the bill be passed.<\/p>\n
\u201cThe government expects all parties to continue to work constructively towards reaching commercial agreements,\u201d Treasurer Josh Frydenberg said in a statement welcoming the senate report.<\/p>\n
The government says the local media industry–including Rupert Murdoch\u2019s News Corp. and Sydney Morning Herald-publisher Nine Entertainment Co. –has been bled of advertising revenue by the tech giants and should be paid fairly for content.<\/p>\n
Google argues it drives traffic to their websites, and that being forced to pay to display snippets of news breaks the principle of an open Internet. It also opposes the law\u2019s final-offer arbitration model that determines how much it should pay publishers.<\/p>\n
Facebook has said it may stop Australians from sharing news on its platform if the law is enacted, an unprecedented step.<\/p>\n
Australia\u2019s entire economic output is less than Alphabet\u2019s $1.4 trillion market value, so it may be surprising the distant and tiny market is suddenly so important. But the Internet titans are so keen to avoid Australia setting a global precedent that Alphabet Chief Executive Officer Sundar Pichai and Facebook\u2019s Mark Zuckerberg broke into their diaries in recent weeks for phone hookups with Prime Minister Scott Morrison or his ministers.<\/p>\n
Sniffing an opportunity, Microsoft President Brad Smith and CEO Satya Nadella also reached out.<\/p>\n
Grabbing the free hit, Smith told Morrison that Microsoft would invest to \u201censure Bing is comparable to our competitors.\u201d This week, Smith wrote in a blog post Thursday that the U.S. should adopt its own version of the Australian law.<\/p>\n
DuckDuckGo, a search engine that says it doesn\u2019t track its users, is also trying to cash in.<\/p>\n
\u201cThere\u2019s a growing global demand for privacy online and Australians don\u2019t have to wait for government action\u201d to stop using Google, DuckDuckGo said by email. Search Encrypt says its results expire after 30 minutes of inactivity.<\/p>\n
Non-profit alternatives have also been suggested. The Australian Greens party this month asked the government to consider setting up a publicly owned search engine rather than let Microsoft muscle in. \u201cWe should not seek out another foreign giant to fill the gap,\u201d said Senator Sarah Hanson-Young.<\/p>\n
Google-free China<\/p>\n
To be sure, Australia wouldn\u2019t be the first Google-free nation in the world. In China, where the site is blocked, Baidu Inc. is the leading search engine.<\/p>\n
But Australia would stand out as a westernized democracy without access to the site and Google\u2019s departure could set the nation back years in terms of fast access to information.<\/p>\n
With two decades of data in the vault, and processing an estimated 5.5 billion searches a day, Google is regarded as peerless in tailoring results for individuals and their idiosyncracies.<\/p>\n
\u201cBing is not going to be able to compete with Google in terms of quality out of the blocks,\u201d said Daniel Angus, Brisbane-based associate professor in digital communication at Queensland University of Technology. \u201cAustralians might have to relearn how to use search.\u201d<\/p>\n
Google again performed best under the search, \u2018australia leader,\u2019 showing Morrison and his Liberal party at the top of the page — sourced from an official government site. Bing gave similar details, though took it from Wikipedia. DuckDuckGo prominently displayed ads for team leader jobs in Western Australia, with photos of Morrison and his title sporadically appearing when the search is refreshed. Search Encrypt drew a blank once more.<\/p>\n
Softening stance<\/p>\n
There are signs Google\u2019s hardline stance may be softening. Morrison said his meeting with the company was \u201cconstructive\u201d and \u201cshould give them a great encouragement to engage with the process.\u201d Google declined to comment on the meeting, though said in a statement it proposes compensating publishers through its News Showcase product, under which the company pays select media outlets to display curated content.<\/p>\n
Some older Australians who\u2019ve lived in a pre-Google world have fewer concerns. Gino Porro, the 58-year-old owner of the Li\u2019l Darlin bar and restaurant in Sydney\u2019s Darlinghurst, uses Google and hasn\u2019t heard of any other search engines. But he sees a return of word-of-mouth recommendations instead of online reviews if Google shuts down its homepage. \u201cCustomer service is important, not Google,\u201d he said.<\/p>\n
But back in Canberra, Googling student Smith is uneasy about the possible shutdown and how well a replacement would perform.<\/p>\n
\u201cI honestly feel that my life would become significantly more difficult,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"
Imagine a world without Google, the search engine so pervasive it\u2019s the starting point for more than five billion queries a day. That\u2019s the reality facing Australia, where the tech giant is threatening to unplug its homepage in a standoff with the government. Google opposes a planned law that would force the company and Facebook Inc. to pay Australian publishers for news content. The Internet juggernaut\u2019s ultimatum to local lawmakers–change the legislation, or else–has left a digital vacuum hanging over a nation that essentially knows just one way to navigate the web. Google runs 95% of Internet searches in Australia. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-798039","post","type-post","status-publish","format-standard","hentry","category-it-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/798039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=798039"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/798039\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=798039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=798039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=798039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}