Popular social media app Snapchat that launched in-app Spotlight in November last year to take on Chinese short-video making app Tiktok, has seen the platform growing to over 100 million monthly active users in January.<\/p>\n
Spotlight is a dedicated place within Snapchat where users can watch short, entertaining videos backed by music in a vertically scroll, TikTok-like feed.<\/p>\n
“We are seeing over 175,000 video submissions per day on average, in part, due to our incentive program for creators, where we distribute over $1 million per day to the top performing videos,” Snap CEO Spiegel.<\/p>\n
“Our product and ranking teams have been able to quickly improve our ability to match Spotlight viewers with the right content and we are now working on a broader rollout of Spotlight to our entire community,” he said on a call with investors on Thursday.<\/p>\n
Spotlight combines a simple submission flow that allows people to submit their best Snaps in just one tap with a rigorous review and ranking process that allows us to filter out content that is inconsistent with our guidelines.<\/p>\n
The result is a fun and safe product experience that services, the best of Snapchat, all in one place.<\/p>\n
“Our primary goal in launching Spotlight was to build critical mass, both in terms of video submissions and audience in a select set of countries, so that we could begin to rapidly iterate on content ranking and the overall product experience,” Spiegel noted.<\/p>\n
Getting early momentum with creators is vital for attracting new viewers to the Spotlight experience, he added.<\/p>\n","protected":false},"excerpt":{"rendered":"
Popular social media app Snapchat that launched in-app Spotlight in November last year to take on Chinese short-video making app Tiktok, has seen the platform growing to over 100 million monthly active users in January. Spotlight is a dedicated place within Snapchat where users can watch short, entertaining videos backed by music in a vertically scroll, TikTok-like feed. “We are seeing over 175,000 video submissions per day on average, in part, due to our incentive program for creators, where we distribute over $1 million per day to the top performing videos,” Snap CEO Spiegel. “Our product and ranking teams have […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-798008","post","type-post","status-publish","format-standard","hentry","category-telecom"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/798008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=798008"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/798008\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=798008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=798008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=798008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}