In a first of its kind move, Viacom18, the joint venture between Reliance Industries-owned TV18 and Viacom Inc., is putting its marquee entertainment property \u2013 \u2018Bigg Boss\u2019 \u2013 on video streaming platform Voot.<\/p>\n
The six-week edition, \u2018Bigg Boss OTT\u2019 will not be available on TV and will later transition into the regular TV version of the popular reality show.<\/p>\n
\u201cIt\u2019s quite a phenomenal step,\u201d said Gourav Rakshit, COO, Viacom18 Digital Ventures. \u201cEveryone is talking about the growth of digital, but to show this kind of courage and putting the biggest property on TV on digital exclusively is something no one has done so far. We are putting our money where our mouth is.\u201d<\/p>\n
\u2018Bigg Boss OTT\u2019 will premiere on August 8th with access, engagement, and interactivity empowering viewers to immerse themselves in the journey of contestants in the Bigg Boss house.<\/p>\n
In addition to the one-hour episode on Voot, viewers will get a chance to watch exclusive cuts, round the clock content drops and a fully interactive 24×7 live feed from the house.<\/p>\n
After the completion of the digital exclusive, the show will move seamlessly into Colors with the launch of season15 of \u2018Bigg Boss\u2019.<\/p>\n
Rakshit said that while the live stream will be for paid subscribers only, there will be enough free content too. \u201cVoot is a freemium platform in true sense and all our users, free or paid, will have some access. We are expecting a 2X jump in ad revenues over last year on OTT,\u201d he said.<\/p>\n
\u2018Bigg Boss\u2019 is the second biggest property on Indian television after the Indian Premier League (IPL). Produced by Endemol, the format reality show has also seen various regional avatars in India.<\/p>\n
The digital exclusive format will also allow fans to engage with the participants or house mates in a new way. They can also be a part of the show\u2019s progress, by voting for a particular set of tasks.<\/p>\n","protected":false},"excerpt":{"rendered":"
In a first of its kind move, Viacom18, the joint venture between Reliance Industries-owned TV18 and Viacom Inc., is putting its marquee entertainment property \u2013 \u2018Bigg Boss\u2019 \u2013 on video streaming platform Voot. The six-week edition, \u2018Bigg Boss OTT\u2019 will not be available on TV and will later transition into the regular TV version of the popular reality show. \u201cIt\u2019s quite a phenomenal step,\u201d said Gourav Rakshit, COO, Viacom18 Digital Ventures. \u201cEveryone is talking about the growth of digital, but to show this kind of courage and putting the biggest property on TV on digital exclusively is something no one […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-792023","post","type-post","status-publish","format-standard","hentry","category-broadcasting"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/792023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=792023"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/792023\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=792023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=792023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=792023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}