{"id":1049280,"date":"2026-11-14T09:09:10","date_gmt":"2026-11-14T03:39:10","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1049280"},"modified":"2026-11-14T09:49:20","modified_gmt":"2026-11-14T04:19:20","slug":"quick-commerce-takes-a-bigger-slice-of-a-muted-festive-season","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/11\/14\/quick-commerce-takes-a-bigger-slice-of-a-muted-festive-season\/","title":{"rendered":"Quick commerce takes a bigger slice of a muted festive season"},"content":{"rendered":"<p>Quick commerce took a bigger share of online festive sales this year, even as the wider online festive season stayed muted. Its share rose to about 16%, from 12% last year, according to Datum Intelligence. <\/p>\n<p>Quick commerce gross merchandise value (GMV) grew about 60% to Rs 22,528 crore this festive season, from Rs 14,080 crore last year, while the rest of online retail, including e-commerce marketplaces and brand websites, grew only about 12% in GMV, according to Datum Intelligence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick commerce took a bigger share of online festive sales this year, even as the wider online festive season stayed muted. Its share rose to about 16%, from 12% last year, according to Datum Intelligence. Quick commerce gross merchandise value (GMV) grew about 60% to Rs 22,528 crore this festive season, from Rs 14,080 crore last year, while the rest of online retail, including e-commerce marketplaces and brand websites, grew only about 12% in GMV, according to Datum Intelligence.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-1049280","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1049280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1049280"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1049280\/revisions"}],"predecessor-version":[{"id":1049306,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1049280\/revisions\/1049306"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1049280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1049280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1049280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}