{"id":1048719,"date":"2026-11-12T08:07:41","date_gmt":"2026-11-12T02:37:41","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1048719"},"modified":"2026-11-12T08:31:59","modified_gmt":"2026-11-12T03:01:59","slug":"instagrams-90-minute-video-bet-could-soon-take-it-into-direct-confrontation-with-youtube","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/11\/12\/instagrams-90-minute-video-bet-could-soon-take-it-into-direct-confrontation-with-youtube\/","title":{"rendered":"Instagram\u2019s 90-minute video bet could soon take it into direct confrontation with YouTube"},"content":{"rendered":"<p>Instagram is looking beyond the scroll. As it tests videos of up to 90 minutes, the Meta-owned social media platform is seeking to turn its short-form video audience into long-form viewers, opening a new front in its competition with YouTube and premium over-the-top platforms for consumers\u2019 time and advertising budgets. <\/p>\n<p>The move comes as digital video consumption expands beyond smartphones to connected televisions (CTVs) in India, where a growing creator economy, rising content consumption across languages, and increasing large-screen viewing are creating new opportunities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram is looking beyond the scroll. As it tests videos of up to 90 minutes, the Meta-owned social media platform is seeking to turn its short-form video audience into long-form viewers, opening a new front in its competition with YouTube and premium over-the-top platforms for consumers\u2019 time and advertising budgets. The move comes as digital video consumption expands beyond smartphones to connected televisions (CTVs) in India, where a growing creator economy, rising content consumption across languages, and increasing large-screen viewing are creating new opportunities.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1048719","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1048719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1048719"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1048719\/revisions"}],"predecessor-version":[{"id":1048740,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1048719\/revisions\/1048740"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1048719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1048719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1048719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}