{"id":1048123,"date":"2026-11-09T11:09:38","date_gmt":"2026-11-09T05:39:38","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1048123"},"modified":"2026-11-09T11:09:38","modified_gmt":"2026-11-09T05:39:38","slug":"airtel-brings-back-%e2%82%b9299-plan-on-churn-concerns","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/11\/09\/airtel-brings-back-%e2%82%b9299-plan-on-churn-concerns\/","title":{"rendered":"Airtel brings back \u20b9299 plan on churn concerns"},"content":{"rendered":"<p>In a surprise reversal, Bharti Airtel Ltd. has brought back its \u20b9299 entry-level prepaid plan, just months after having scrapped it in a bid to get customers to spend more. The move comes after the telecom operator saw a sharp slowdown in subscriber additions and a higher customer churn in the September quarter (Q2), underscoring the challenge of raising tariffs in India&#8217;s price-sensitive mobile market when rivals stay put.<\/p>\n<p>The \u20b9299 plan is now back on the company website. There was no immediate response to Mint&#8217;s emailed queries to Bharti Airtel on the development.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a surprise reversal, Bharti Airtel Ltd. has brought back its \u20b9299 entry-level prepaid plan, just months after having scrapped it in a bid to get customers to spend more. The move comes after the telecom operator saw a sharp slowdown in subscriber additions and a higher customer churn in the September quarter (Q2), underscoring the challenge of raising tariffs in India&#8217;s price-sensitive mobile market when rivals stay put. The \u20b9299 plan is now back on the company website. There was no immediate response to Mint&#8217;s emailed queries to Bharti Airtel on the development.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,4,56],"tags":[],"class_list":["post-1048123","post","type-post","status-publish","format-standard","hentry","category-live-mint","category-newspapers","category-telecom-live-mint"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1048123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1048123"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1048123\/revisions"}],"predecessor-version":[{"id":1048124,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1048123\/revisions\/1048124"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1048123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1048123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1048123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}