{"id":1048009,"date":"2026-11-09T07:44:29","date_gmt":"2026-11-09T02:14:29","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1048009"},"modified":"2026-11-09T08:05:53","modified_gmt":"2026-11-09T02:35:53","slug":"airtel-says-prepaid-plan-tweaks-are-only-a-trial-calls-for-industry-wide-shift-in-data-pricing-to-lift-arpu","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/11\/09\/airtel-says-prepaid-plan-tweaks-are-only-a-trial-calls-for-industry-wide-shift-in-data-pricing-to-lift-arpu\/","title":{"rendered":"Airtel says prepaid plan tweaks are only a trial, calls for industry-wide shift in data pricing to lift ARPU"},"content":{"rendered":"<p>New Delhi: Bharti Airtel Friday told analysts its prepaid tweaks are only a trial run, and that sustained growth in average revenue per user &#8211; a key growth metric &#8211; will need a sector-wide shift in how data is priced. <\/p>\n<p>Asked on the Q2 FY27 earnings call whether its August intervention was a step towards fixing the industry&#8217;s pricing architecture, Shashwat Sharma, managing director of Bharti Airtel, said the problem was structural. The sector, he said, has &#8220;a very flat architecture and very low ARPUs.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi: Bharti Airtel Friday told analysts its prepaid tweaks are only a trial run, and that sustained growth in average revenue per user &#8211; a key growth metric &#8211; will need a sector-wide shift in how data is priced. Asked on the Q2 FY27 earnings call whether its August intervention was a step towards fixing the industry&#8217;s pricing architecture, Shashwat Sharma, managing director of Bharti Airtel, said the problem was structural. The sector, he said, has &#8220;a very flat architecture and very low ARPUs.&#8221;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-1048009","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1048009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1048009"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1048009\/revisions"}],"predecessor-version":[{"id":1048010,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1048009\/revisions\/1048010"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1048009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1048009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1048009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}