{"id":1046543,"date":"2026-11-03T07:44:47","date_gmt":"2026-11-03T02:14:47","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1046543"},"modified":"2026-11-03T08:15:42","modified_gmt":"2026-11-03T02:45:42","slug":"jiohotstar-launches-streamtocart-ads-enabling-in-stream-shopping-through-instamart","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/11\/03\/jiohotstar-launches-streamtocart-ads-enabling-in-stream-shopping-through-instamart\/","title":{"rendered":"JioHotstar launches StreamToCart Ads, enabling in-stream shopping through Instamart"},"content":{"rendered":"<p>JioHotstar has launched StreamToCart Ads, an in-stream advertising format powered by Instamart that allows viewers to browse products and add them to their carts directly within the streaming interface. <\/p>\n<p>The format enables viewers to interact with advertisements through a native overlay, browse products and build their carts without switching apps or exiting the video player. Playback continues during the shopping interaction, allowing viewers to engage with products while watching content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>JioHotstar has launched StreamToCart Ads, an in-stream advertising format powered by Instamart that allows viewers to browse products and add them to their carts directly within the streaming interface. The format enables viewers to interact with advertisements through a native overlay, browse products and build their carts without switching apps or exiting the video player. Playback continues during the shopping interaction, allowing viewers to engage with products while watching content.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1046543","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1046543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1046543"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1046543\/revisions"}],"predecessor-version":[{"id":1046564,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1046543\/revisions\/1046564"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1046543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1046543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1046543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}