{"id":1046184,"date":"2026-10-31T11:04:53","date_gmt":"2026-10-31T05:34:53","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1046184"},"modified":"2026-10-31T11:04:53","modified_gmt":"2026-10-31T05:34:53","slug":"amazon-wants-shoppers-to-use-alexa-not-metas-muse-heres-why-the-ai-shopping-battle-is-getting-personal-decoded-here","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/10\/31\/amazon-wants-shoppers-to-use-alexa-not-metas-muse-heres-why-the-ai-shopping-battle-is-getting-personal-decoded-here\/","title":{"rendered":"Amazon wants shoppers to use Alexa, not Meta&#8217;s Muse. Here&#8217;s why the AI shopping battle is getting personal? Decoded here"},"content":{"rendered":"<p>Amazon is making a direct pitch for its own AI shopping assistant as competition intensifies over who gets to guide consumers&#8217; online purchases. Chief Executive Andy Jassy has played down the threat from outside agents such as Meta&#8217;s Muse, arguing that shoppers still find it easier to buy directly from retailers.<\/p>\n<p>The comments came during Amazon&#8217;s quarterly earnings call on Thursday, weeks after the company blocked Meta&#8217;s Muse from accessing its online store. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon is making a direct pitch for its own AI shopping assistant as competition intensifies over who gets to guide consumers&#8217; online purchases. Chief Executive Andy Jassy has played down the threat from outside agents such as Meta&#8217;s Muse, arguing that shoppers still find it easier to buy directly from retailers. The comments came during Amazon&#8217;s quarterly earnings call on Thursday, weeks after the company blocked Meta&#8217;s Muse from accessing its online store.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,13,4],"tags":[],"class_list":["post-1046184","post","type-post","status-publish","format-standard","hentry","category-it-2-live-mint","category-live-mint","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1046184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1046184"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1046184\/revisions"}],"predecessor-version":[{"id":1046185,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1046184\/revisions\/1046185"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1046184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1046184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1046184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}