{"id":1045998,"date":"2026-10-31T07:50:25","date_gmt":"2026-10-31T02:20:25","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1045998"},"modified":"2026-10-31T08:50:04","modified_gmt":"2026-10-31T03:20:04","slug":"amazon-steps-up-creator-investments-as-it-looks-to-convert-social-media-influence-into-sales","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/10\/31\/amazon-steps-up-creator-investments-as-it-looks-to-convert-social-media-influence-into-sales\/","title":{"rendered":"Amazon steps up creator investments as it looks to convert social media influence into sales"},"content":{"rendered":"<p>Amazon is looking to turn its growing network of influencers into a measurable commerce channel, expanding investments in social media integrations, affiliate marketing and performance-linked campaigns as it seeks to connect product discovery with purchases. <\/p>\n<p>Between January and September, creator content influenced 42 million customers on Amazon, of whom 28 million made a purchase. A total of 133 million products were purchased through creators during the period, said Nidhi Thakkar, head of social commerce for emerging marketplaces at Amazon. Influenced customers grew 50% year-on-year, while purchasing customers increased 92%. The figures were recorded before the Diwali shopping season.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon is looking to turn its growing network of influencers into a measurable commerce channel, expanding investments in social media integrations, affiliate marketing and performance-linked campaigns as it seeks to connect product discovery with purchases. Between January and September, creator content influenced 42 million customers on Amazon, of whom 28 million made a purchase. A total of 133 million products were purchased through creators during the period, said Nidhi Thakkar, head of social commerce for emerging marketplaces at Amazon. Influenced customers grew 50% year-on-year, while purchasing customers increased 92%. The figures were recorded before the Diwali shopping season.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1045998","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1045998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1045998"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1045998\/revisions"}],"predecessor-version":[{"id":1046019,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1045998\/revisions\/1046019"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1045998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1045998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1045998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}